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A DIFFERENT WAY OF DOING THINGS
Virtue is built by a team of believers, optimists, and do-gooders. They put boundless stock in innovation. They sweat every detail. And above all, they strive to make a real, impactful difference, which means they only make products that deliver on what they promise.
 

Alpha Keratin 60ku®

The first of its kind, Alpha Keratin 60ku is a pure, whole, human protein. The world is about to experience something incredible.

DISCOVERY

A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®.
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BREAKTHROUGH

What excites them about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.
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VISION

Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.
 


Virtue Restorative Treatment Mask

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From $30.00 - $66.00

Virtue 6-in-1 Styler

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From $18.00 - $32.00

Virtue Curl Conditioner

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Virtue Recovery Shampoo

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Virtue Full Shampoo

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Virtue Split End Serum

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Virtue Full Conditioner

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Virtue Recovery Conditioner

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Virtue Smooth Shampoo

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Virtue Flourish Density Booster

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From $26.00 - $48.00

Virtue Un-Frizz Cream

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Virtue Curl Shampoo

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From $15.00 - $38.00

Virtue Texturizing Spray

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From $18.00 - $36.00