Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free.Alpha Keratin 60ku®
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.Ingredients
Extracts oil and impurities for removal during shampooing.
Provides a purifying and astringent effect on scalp.
Coconut Fatty Acid Blend:
A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.Fragrance
A juicy, refreshing citrus fragrance with hints of owers and detoxifying tea, plus sweet orange and lemon essential oils.How To Use
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
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