ultra-violet pigmented shampoo keeps blonde color light and bright and hair soft

Stop brassiness in its tracks with this ultra-violet, sulfate free shampoo that keeps blonde color light and bright

Wild Cherry Bark Extract – brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky
Hydrolyzed Keratin – restores moisture, elasticity, luster and smoothness
Avocado Oil - full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promotes smooth and moisturized hair
Safe for color-treated, Brazilian-treated and keratin-treated hair

anyone looking to banish brassiness and yellow tones

Wild Cherry Bark Extract – brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky
Hydrolyzed Keratin – restores moisture, elasticity, luster and smoothness
Avocado Oil - full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promotes smooth and moisturized hair
Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

Wet hair and massage from roots to ends.
Toning results depend on hair porosity and length of time on hair before rinsing.
Rinse thoroughly and follow with Bust Your Brass Cool Blonde Conditioner

Amika Bust Your Brass Cool Blonde Shampoo