{"product_id":"k18-triplebright-purple-shampoo","title":"K18 TripleBright Purple Shampoo","description":"\u003cdiv class=\"css-22b6ny e15t7owz0\" data-comp=\"BaseComponent\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"css-1uzy5bx e15t7owz0\" data-comp=\"BaseComponent\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eWhat it is:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eAn easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Texture:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eStraight, Wavy, Curly, and Coily\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Type:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFine, Medium, and Thick\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eHair Concerns:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e- Brassiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Color Fading\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Color Safe\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Benefits:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e- Removes brass-inducing metals and minerals with ionic detox\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Neutralizes brassiness with precision violet technology that won’t stain or overtone\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washing\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cb\u003eHighlighted Ingredients:\u003cbr\u003e\u003c\/b\u003e- K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIngredient Callouts:\u003c\/b\u003e This product is vegan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat Else You Need to Know:\u003c\/b\u003e This is the first triple-action blonde protection for blonde like new, hair like new.* It’s powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones.\u003cbr\u003e\u003cbr\u003e*k18hair.com\/disclaimers\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFragrance Description: \u003c\/b\u003eTop notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eClinical Results:\u003c\/b\u003e In a scientific test following 1 application of TripleBright:\u003cbr\u003e- 1 wash removes up to 3 months of brass from hard water\u003cbr\u003e\u003cbr\u003eIn a study of 37 bleached\/highlighted subjects after using TripleBright at least 1X a week for 3 weeks:\u003cbr\u003e- Ideal hair tone is restored and evened\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e-K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWater(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003eSuggested Usage:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e-Apply foam shampoo to wet hair, distributing evenly and lathering from roots to ends.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Let sit for one to three minutes, then rinse.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Use weekly.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":46960022847619,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0384\/0658\/6499\/files\/s2966455-main-zoom.webp?v=1776108743","url":"https:\/\/totality-skincare.com\/en-au\/products\/k18-triplebright-purple-shampoo","provider":"Totality Medispa and Skincare","version":"1.0","type":"link"}