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DAILY VIOLET TONING SHAMPOO
Eliminates brassy tones to enhance blonde, gray and silver hair
Features Advanced Brightening Technology to increase brightness by up to 80%
Prevents oil buildup to reduce frequent washing
Increases manageability by up to 20% after first use
Formulated for daily color maintenance
Directions: Shampoo: Massage into wet hair, add water to lather. Rinse. Follow with Kenra Brightening Conditioner.