everyday shampoo for that cleanses and hydrates

WHAT IT IS

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

WHY IT’S SPECIAL

• Coconut Acid - provides excellent lathering and conditioning.
• Safe for color-treated, Brazilian-treated and keratin-treated hair.

WHO IT’S FOR

for all hair types - everyday shampoo

KEY INGREDIENTS

• Coconut Acid - provides excellent lathering and conditioning.
• Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

STEPS

• Wet hair and massage from roots to ends.
• Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.